How It Works

How It Works

Basic Service

GeoToll’s core technology is based on Radio Frequency Identification (RFID) equipped smartphones that have the capacity to interface with a wide variety of electronic toll collection systems in order to pay tolls. GeoToll’s mobile technology can solve the task of achieving interoperability between divergent tolling protocols that currently exist across state and local toll agencies in the US. The GeoToll front-end hardware is supported by a smartphone “app” that in turn is supported by a back‐office system that permits optional outsourcing of customer service and account maintenance to GeoToll.

The Product

GeoToll has developed tags that can read multiple protocols while transmitting toll transaction information to its back office system (BOS) as well as the BOS of the toll agency. The current protocols that are loaded are open but the technology allows for vendors to partner with GeoToll to incorporate their licensed protocols as well. RFID devices are able to process 60 times each second. In more than 90% of these systems, the RFID attempts to identify the vehicle first and then the toll‐by‐plate system takes a picture of the license plate if that fails. GeoToll is designed to address both of the current capture methods. GeoToll guarantees payment of all toll transactions because 100% accuracy is a huge concern for toll operators.

Frequently Asked Questions

The answers given to these questions are offered as simple responses to a technology which can become tedious when explaining it, particularly at the deep technical levels. Please take this information as it was meant: a basic explanation and clarification, and not a detailed or exact description.

What is GeoToll?

GeoToll is a mobile payment technology company specializing in the tolling community offering a payment ’app’ and a GPS and RFID solution, allowing customers to travel on any electronic toll facility that is a GeoToll partner without cash or a particular toll agency tag. It works with the reliability, accuracy and security of a traditional transponder, but adds a feature-rich, customizable GeoToll app, and enables national interoperability without toll fee reconciliation between agencies or via the Hub.

What is RFID?

Radio-frequency identification (RFID) is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data to automatically identify and track tagged-devices as they pass a reader. RFID is the primary technology the US toll industry uses for electronic toll collection. GeoToll uses RFID in combination with the smart-phone, in the same way. The tag is tracked by GPS and updated with agency and customer specific electronical information. When the GeoToll equipped smartphone approaches a toll gantry, it is then read by the toll agency’s reader.

What can I do with a GeoToll-equipped phone?

You can pay a toll or fee at any toll or priced facility that participates in the GeoToll service.

What kind of phone do I need to use it?

You need an Android or IOS smartphone.

Where do I have to place the phone in the car?

Your phone should be in the front passenger area of the vehicle, in the line of site of the toll gantry. It should not, for example, be in the trunk or buried deep in the glove-box or in a metal container of any sort. A low-cost phone holder can be provided by GeoToll when you sign up for the app and transponder.

Will my GeoToll-equipped phone interfere with other wireless devices in the vehicle, or with other toll tags?

Just as smartphones do not interfere with electronic tolling systems today, neither will a GeoToll-equipped phone. If you have an existing toll tag in the vehicle with a GeoToll-enabled phone, the system detects the proper device and account to charge through a back-office reconciliation process similar to how toll roads work in congested open-road tolling environments with lots of cars very close to each other.

How accurate is GeoToll compared to a traditional toll tag?

The GeoToll-equipped phone is an RFID device simply in another form factor, and therefore the accuracy is at least equal to that of a traditional RFID toll tag. The combination of GPS – knowing when and where the phone went through a toll gantry, and RFID – knowing if the transponder was read, enables GeoToll to capture transactions that may have been missed by agency lane readers. A GeoToll Pilot identified 5% of transactions which were not read by the agency.

Do I know if and when I am charged, or charged properly (to my GeoToll account) by the toll operator?

Unlike toll tags today, you can program your GeoToll app to notify you: 1) when you are approaching a toll point; 2) when the toll was paid; and 3) how much you paid. The app has user-friendly reporting capabilities that allows you to categorize tolls for business and personal use and to export reports for each, for any period selected. Miles traveled are stored and can be exported for expense reporting purposes.

What happens if I leave my phone off?

Leaving the phone off will deactivate the app feature that ’wakes up’ the tag prior to the toll point. Just as if you used a toll road with no tag, the tag will not be read. However, every ’gate-less’ or ’open road’ toll facility today employs cameras to photograph the license plate for enforcement purposes. If you are a GeoToll account holder, you will provide your license plate (or plates) to GeoToll. The plate number that was photographed would be referenced against to a database of ’valid’ GeoToll accounts and you would be charged accordingly – but with a nice reminder to please keep your phone charged and on when driving on toll roads!

Can a toll agency manage the GeoToll account?

Yes, the standard service provided by GeoToll is to have us manage the customers who use GeoToll. As an option, toll agencies can use the GeoToll Back Office System (BOS) to manage GeoToll accounts. There are hybrid arrangements as well that GeoToll is happy to discuss in order to meet the business objectives of the tolling agency and to provide the best of class customer service.

How are all GeoToll transactions guaranteed?

Account reconciliation and auditing processes are established between GeoToll and the host toll facilities to ensure a 1:1 accounting. In short, if a GeoToll-enabled smartphone traversed the toll-point, then GeoToll remits the proper payment. For the toll agency, there are no transponders to distribute, no credit cards and expiration dates to deal with, or a need to interact with DMV databases to obtain the registered owner, which often results in the wrong motorist being billed. GeoToll-guaranteed transactions will likely be the least costly transactions a toll operator has to process.

How can I share the expense of toll trips with my carpool partners?

Sharing toll fees is easy with the GeoToll app. Simply have all passengers download the app and update a payment method. The 0app allows splitting of the tolls amongst all occupants according to the primary driver. Toll trips and allocated charges are recorded in each person’s app and available for reporting.

Can I use GeoToll when I rent a vehicle?

Tired of paying excessive daily use fees to rental car agencies? Now you can simply download the GeoToll app, register the rental car license plate along with your credit card information and start driving using the GeoToll app. Remember to opt-out of the rental agency provide transponder or pay-by-plate toll payment methods. GeoToll will transmit your rental car license plate to the toll agency for processing as a GeoToll customer at rates far below what the rental car agency charges.

How do I learn more about GeoToll and its potential use on my tollroad?

Please see the “Contact Us” section of this website to direct your question(s) to the proper place.

Cost to use GeoToll

To the GeoToll toll road user, there is a nominal, one-time cost to obtain your GeoToll transponder after having downloaded the app. The toll paid via your GeoToll-enabled phone will be less than the cost to drive the toll road without a transponder and letting the agency send a bill after having identified you via the DMV. For toll agencies that do not charge a higher fee for “pay-by-plate”, GeoToll customers will pay a convenience fee, typically in the $.25-$.50 range per transaction.

Have more questions?

Contact us at (855) 436-8655 and we will
answer all your questions